Welcome to the Weekly Video Round-Up!

Every week we provide a look at how companies are using video to communicate with customers, employees and investors.

VIDEO PROFILE IN YOUR COMMUNITY

The Red Bull Lifestyle

Branded Entertainment integrates a brand with an entertainment property to create an association between the brand and property. This strategy allows companies to maintain brand awareness within an advertising adverse population, by engaging and entertaining audiences as opposed to hitting them over the head with pure sales tactics.

Red Bull has taken this strategy and perfected it by directly associating the energy drink with the adrenaline craving habits of it’s target market through online video. Watching athletes perform death-defying stunts, viewers quickly forget they are engaging with the brand, despite seeing the logo slapped on every piece of equipment and uniform. Their strategy embraces cross platform story telling, participation and audience engagement and ensures that engagement is at the heart of every initiative. The good news is that Branded Entertainment success is within reach for all companies and it’s not just a fit for B2C businesses.

Communicators need to shift their thinking from strictly advertising and sales to creating content that is valuable and drives a social response from audiences. Content does not have to be strictly entertainment based, but can be informative as well. Creating a web series or documentary-style videos centered on your brand are variations of Branded Entertainment. It all depends on the audience and what influences them, and producing a story that resonates and creates a connection to the brand.

Red Bull TV: Click Here

SUCCESSFUL VIDEOS FROM AROUND THE WORLD

Live Fast

The clothing brand Affliction is trying to reclaim it’s hardcore image through this spot titled ‘Truly Live’.  Packed full of motorcycles, tattoos and fighting, it certainly reminds you what it means to ‘live fast’.

Every Presentation, Ever

This video is a perfect summary of every presentation ever given or attended. Produced by Growing Leaders Inc., the video aims to show common communication fails that can be avoided with the organization’s services.

Whistler Blackcomb XXS

This video shows an amazing tilt-shift view of the popular ski resort. This day in the life style video is a great way to show all the awesome amenities of the destination.