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		<title>Online Video Round-Up #35</title>
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				<category><![CDATA[Online Video Roundup]]></category>
		<category><![CDATA[calgary]]></category>
		<category><![CDATA[current events]]></category>
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		<description><![CDATA[ Under Armour 
In their powerful new video, Under Armour poses the question, &#8220;What&#8217;s Beautiful?&#8221;. Along the same lines as Dove&#8217;s &#8220;Evolution&#8221; campaign, Under Armour is increasing brand awareness and rallying public opinion to take back the traditional media image of the female athlete and re-cast her as she should be: strong, motivated, and powerful. [...]]]></description>
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