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Web video SEO – YouTube Versus Online Video Platforms

Posted in video, web | December 1st, 2010 | Comments: 0

There’s no point in posting a video on the ‘Net if nobody ever finds it. That’s why many creators use YouTube as a default delivery tool: it offers search engine optimization (SEO). This means that YouTube videos show up on results pages when web users run searches on Google and YouTube (the top two search engines).

While YouTube offers a simple SEO solution, it forces content creators to sacrifice control over their content. The most serious sacrifice is placing a middleman in between your company and your audience. When visitors watch your video on YouTube, they’re presented with a million reasons to stop paying attention.

YouTube bombards viewers with clickable ads for other products, and even suggests a dozen other videos for them to watch instead. These other videos may be about competing products or they may not have anything to do with the message you’re presenting. Either way, it’s easy to lose your audience before you have a chance to hook them. And the odds are high that viewers won’t even visit your website after watching your video.

The ultimate solution to this problem is to get viewers watching your videos directly from your own website. And this is where web video SEO comes full circle: How do you maximize Web Video SEO so your content shows up on the Google results pages, without using YouTube?

The answer is to get your videos onto the Google Video Index, using video sitemaps. It’s the same thing that YouTube does for you. But did you know that you can also do it yourself?

Did you also know that an online video platform can do this job for you, too? Online video platforms are typically thought of as easy ways to manage and deliver video content, but their video SEO capabilities are often overlooked.

So if you don’t already use an online video platform, do yourself a favor and look into the idea. In addition to all the SEO advantages of YouTube, they allow you full control over the way your video content is presented and they cost less than you might think.

You can check out the Online Video Platform used by Zoom U here.

Watch this video from Google:

Or click here for their video site map instructions.

2010, The Year of the PADD [VIDEOS]

Posted in current events, new technology, the future, web | March 9th, 2010 | Comments: 3

Devices from futuristic television shows are becoming a reality and this year the focus is on the PADD.

http://memory-alpha.org/en/wiki/PADD

A PADD (Personal Access Display Device – coined from Star Trek) is a hand held touch screen device that displays information and preforms various tasks. The devices available to consumers will not be able to open doors, read oxygen levels or complete transactions with a finger print reading, but they are excellent for a quick update on news, checking your email, watching videos or playing a casual game.

Many companies have released or will be releasing their version of a PADD this year. Each one has different features and price ranges, so if this interests you I would recommend taking the time to find the one in your price range that will fill your needs.

Apple iPad

Google Tablet

HP Slate

Notion Ink Tablet (ADAM)

Freescale Tablet

Asus Eee Tablet

ICD Vega

Compal Tablet

Microsoft Courier

Firstview CE/Android Tablets

Pierre Cardin Tablet

Posted by Beau Durrant

Google Buzz – What’s all the “Buzz” About?

Posted in current events, new technology, web | February 15th, 2010 | Comments: 1

What is Google Buzz?

Google Buzz is a new social network powered by Google.

Similar to Twitter you can follow people and have them follow you, reading and posting constant streams of real time updates. But that’s just the start … there’s the ability to add images and videos, comments, like and share posts/statuses. Integrate your favourite sites and Google Apps together in one place and do everything from your desktop, notebook or mobile device.

There have been many reactions to Buzz in a short period of time both good and bad. Many concerns about privacy, automatic opt-in from Gmail, features and uses.

Google Buzz had made a huge impact in less than a week, only time will tell what is to come in the future.

We have our Google profile set up with Buzz. We haven’t used our Gmail account a lot in the past but will be expanding on it and using it a little more to test this new social media resource.